Opportunity-focused offer strategy and mentorship
For business owners who want to banish the guesswork and make evidence-led offer decisions with greater confidence.
Hi I’m Nicola and I guide business owners to build, optimise and grow products and services with stronger client-solution fit to gain greater market traction.
Your offers
If you are continually playing around with your offers and feeling like you are shooting in the dark, or feeling like an offer is stuck and you’re not sure which direction to take it, it’s time to address the foundations of your product or service strategy.
Your offers are the heart of your business, so they need to work effectively and optimally. And to have unique offers in your market that speak directly to your clients’ needs, each offer needs to be approached individually with its own strategy.
If you want to use tried and tested product and service frameworks to create or refresh offers that your clients will love, let’s talk.
Time and effort spent upstream closing the gap between your clients and your offers, and getting the right solution match, will save you time and money downstream in marketing and selling the wrong thing. Because if there’s an issue in your product or service design, no amount of sales or marketing effort will resolve it.
About me
I’ve spent the last 20 years working on product and services, figuring out which solutions businesses should create and launch, troubleshooting those that weren’t working well in the market, and improving the ones that were already selling.
I currently offer consulting on products and services to corporates, and for the past 5 years I have delivered training in organisations on the discipline of product and service management.
I now use my breadth and depth of experience to support small businesses to build the strong strategic foundations that are frequently missed for successful growth. We hone in on the detail to find the golden nuggets that will make your offers work harder for you.
Interested in working with me?
I offer:
1:1 mentoring to improve your offers and learn as you go. Book 1:1 sessions where we work together to design or improve your offers and you gain the knowledge to do it yourself next time.
Done for you services. Short on time and want your offer sorted quickly? Hand over to me and let me do the groundwork and build your offer strategy for you.